Promotion of a Product versus Promotion of Services

If the text promotes something, but you are not sure whether this is a Promotion of a Product or Promotion of services, you can help yourself with the following criteria:

1. What is being promoted?
   • a company, organisation and its services -> Promotion of Services
   • anything that can be viewed as a product of the company - a thing, a movie, an application, a tool, or an accommodation, housing, a massage, a therapy sessions, food etc. –> Promotion of a Product

If the text promotes a specific service/product, it is a Promotion of a Product; if it promotes the company and all that it offers, it is a Promotion of Services.

1. In which person is the text written?
   • as the Promotion of Services presents the company and its services, the texts are often written in the 1st person (“we offer”)
   • Promotion of a Product is mostly written in the 3rd person (“it is”)
2. Common expressions:
   • Promotion of Services often contains words/expressions, connected with a description of what the company can offer its customers. These expressions are connected with:

a) the company’s staff (specialists, partners, professionals) b) the quality of its services (experience, needs, wishes, solutions, benefits, flexible, inovative, efficient, professional; Slovene: izkušnje, potrebe, želje, rešitve, koristi, fleksibilnost, inovativnost, učinkovitost, strokovnost, po vaši meri, celosten, konkurenčen, hitro, natančno, profesionalno) c) offering the services (help, assist, offer, take care of; Slovene: pomagati, izvajati, svetovati, ponujati, zagotavljati, obvladati)

The following instance is a Promotion of a Product and not Promotion of Services, because the text describes the massage, as an offer, it does not present the company behind it.

(Source: http://www.manumedica.si/manualna-terapija.php)

If you are still unsure, you can annotate the text as Promotion.